Spread the word internally as well as externally. These are things you can do to create a foundation to become a brand ambassador. Place your name in the subject line and keep it simple and direct. If you have experienced an interaction in-store or online with any of the companyâs team members, you might want to share a short highlight. We would like to invite you to become a brand ambassador for our company! We cannot stress this one enough. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. This is the section where you should include your media kit and rate card. List out the top 3 collaborations/promo/pieces of content you have worked on with brands and include links so they can see your work. Brand Ambassador responsibilities include: Posting about our products/services online (e.g. If this is your first time creating a media kit, have no fear! Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. At the end of the day brands typically want some sort of monetary ROI. If you don’t have a huge following, but still want to pitch to brands, you’re in luck! Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. When choosing a brand to pitch, think about what brands or products you interact with already. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! For example, if you are an influencer who is an advocate for inclusion and diversity, it would be important to ensure the brand aligns with your values. If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way theyâre most comfortable. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. If youâre struggling to find the right person, try reaching out to someone on the marketing team and ask who the best point of contact is. Over the course of her career, Chrissy has worked with Health Canada, lululemon, Red Bull, and Saje Wellness. With an averageÂ 3.21% engagement rateÂ compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. Weâve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. In a recent study with Fohr, after analyzing influencersâ posts,Â itâs micro-influencers who have the highest engagement rates (averaging at 7%) on their feed posts!Â. Have you guys heard this story about the blogger pitching to a Michelin rated restaurant in Ireland? Share specific examples here — anything that can convey your ROI. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. Wrap it up with one or two sentences and say thank you! Be passionate When it comes to corporate brands as well as personal ones, reach is a numbers game. Two things to consider? So youâve found an Instagram influencer who would be a perfect fit as an ambassador for your brand. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. The first is to include the ways you have built brand awareness for brands. Donât let a few bad apples scare you. You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. When is the best time to post on Instagram? The objective statement is the first part of your resume to be read by the recruiter, so you should make it a sales pitch to sell your skills effectively to them. Finally, Itâs best to design an easy-to-read visually appealing graph rather than a simple screenshot. And having a lot of reach in terms of your following â so a high number of Facebook, Instagram, Twitter, or YouTube followers â can give you the kind of leverage it takes to become a Brand Ambassador. By taking this extra step and addressing the correct person by name, youâre showing attention to detail and that you took the time to do your research. Since we already took a look at how mega- and micro-influencers can serve as brand ambassadors, itâs clear that there is a connection between these two terms. You can connect with Chrissy on Instagram @chrissyabram. It can be helpful to think of your rates as a pricing test. The competition can be intimidating, but it doesnât have to be. Subject lines are most successful when theyâre eye-catching and short. Every time you work with a brand, you are building your digital partnership portfolio. Even though a pitch email should only be 2-3 paragraphs in length, there are a few important key elements you shouldnât miss! Monster Contributing Writer. Your future hire will be the companyâs face to the public, so look for highly professional people who have a flair for customer interaction. Network first. Pitch emails should be 2-3 paragraphs max — this isnât the time to write your first New York Times bestseller. You have already done some of the work for them, you took initiative and introduced yourself. Need help reaching out to the right ambassadors for your brand? Make sure youâre reaching out to them efficiently and effectively. If youâre pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. 1. Required fields are marked *. Brand ambassador vs. influencer. Easily schedule photos, videos & carousel posts with a few clicks. You have been selected to participate in Guelph-Humberâs Emerge Media Conference as a Student Ambassador. Now what? Sometimes finding past brand collabs can be tricky as they wonât always broadcast this. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. A detailed knowledge of the brand is crucial, along with an understanding of your company's objectives for that brand. If your offer needs to include more detail, send an email. If they state it explicitly in their bio, always abide by that. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. Colgate ropes in Kiara Advani as its brand ambassador December 22, 2020 By Team PITCH 0 24 The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as the new brand ambassador for its latest Visible White Toothpaste campaign. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. Having worked as both a brand and an influencer, she has a unique understanding of what itâs like to be on either side of the influencer marketing equation. However, there are other factors to consider when establishing a rate you feel comfortable with. There are two key points to highlight in your media kit. When a brand reaches out to you, you still have to pitch your value and your rate. My guiding principle for everything Iâll promote is that I need to actually like and/or use it, and thatâs a great place to start when youâre thinking about companies to pitch. Brand Email Pitch Closing: 7. Introduce yourself, but donât share your whole life story. It doesnât need to be overly formal. Pitch second. Brand Ambassadorâ¦ INFLUENCERS tend to have larger social media â¦ When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! Now, to find the relevant contacts and email addresses to setup a meeting, all you need to do is Google. If so, this would be an important point to highlight in your pitch! Like any other pitch, the one about yourself needs practice and repeating: a well-built pitch will make a difference. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. But, itâs not just any email. It is time to connect with the brands you have been using and dreaming of partnering with. Your email address will not be published. If youâre looking for the best results from your message, pay attention to when theyâre most active. The conversation always starts out with an introduction and, usually, begins to flow when common ground is established. Keep the tone warm and casual, but professional. If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. Ultimately, the ambassador should feel at-ease with where youâre communicating. Here are our tips for crafting the perfect pitch. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. How to Pitch Brand Ambassadors on Instagram, if you still havenât received a response. Chrissy Abram is the PR and Influencer Marketing Manager at Later, the world's most popular visual marketing platform. Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the â¦ If not, consider where theyâre most active before drafting and sending an offer. Who wouldnât love that? The last section, any relevant brand partnerships, is an important one. Part Two: The brand reaches out to you, now itâs your turn to pitch your value and rate. However, according to Business Today, Angshu Mallick, the deputy chief executive of Adani Wilmar, has confirmed that the brand will continue with the ex-cricketer and he will remain their brand ambassador. If you feel like you need to increase your rates for the next project, donât hesitate! If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. February 4/ Writer [Student Name], Congratulations! The average salary for a Brand Ambassador is $17.17 per hour in United States. Getting internal buy-in is just as important, if not â¦ Your media kit should be beautifully designed and on-brand. Are You A Brand Starting Or Growing An Ambassador Program? By Karin Eldor. Brand Ambassadors, also known as Corporate Ambassadors, help drive prospects to the brand and strive to increase the brandâs value. A brand will be looking for someone who best represents its values and personality. In fact, they like it so much that they promote it on your behalf without payment or â¦ HOW TO FIND BRAND AMBASSADORS Prowling or hunting for ambassadors for your brand is not nearly as difficult as youâd think, and that is largely thanks to the wonders of the internet. When it comes to drafting your message, there are some major doâs and donâts youâll want to follow. Itâs important to share metrics. But an influencer marketing strategy will differ from a brand ambassador â¦ This longer format is where your initial message can provide more explanation about what youâre offering. They earn money when they successfully get people to purchase products from the company using their personal promo code. Here are five tips for you on the beginnerâs guide to becoming a brand ambassador! Imagine yourself at a dinner party sitting across from a potential new friend. Forever New ropes in Diana Penty as brand ambassador January 6, 2021 By Team PITCH 0 In the new campaign âCelebrate Lifeâ, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. Good luck and happy pitching! Your email address will not be published. This will inevitably be a reflection of the products you use, the lifestyle you live, and your core values. Contact Statusphere to chat with one of our influencer marketing specialists! TIP: Include a call to action or a greeting in the subject line. If you are new to establishing rates, there is a simple equation that can help get you started. Find and reach out to potential brand ambassadors. 828 United is an apparel company which combines bold, contemporary design with faith-based messages. Brand Ambassador Pitch (Final) 1. Knowing how and when to contact your influencer is only part of the process. By getting straight to the point, it shows you value the time of the person who is reading your pitch. When searching for the best person to address, keep an eye out for âPRâ, âCollaborationsâ, or âInfluencer Marketingâ in their job title. 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