how to reach out to brands as a micro influencer

If you want to partner up with an influencer who is not in a category that would be typical for your brand, you’ll need to convince them why you want them in your campaign and how you think they can contribute. Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. I like to stick to curly hair giveaways since it isn’t so broad and caters to my blog (have a max of 10 bloggers/influencers). Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address Before considering connecting with brands on Instagram, you need first to build your market reach. Step 4: Reach Out to Your Influencers. Influencers are popular social media personalities. Be wary of gifting campaigns where you feel like you’re being taken advantage of. We get it, influencer outreach can be challenging for brands. Like and comment on others pictures but be genuine with your comments. Wow! Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. The exception here would be to use it to ask them for the contact in charge of influencer collaborations. THE PERFECT SKIN CARE LINE FOR BLEMISH PRONE SKIN. I hope you found it helpful. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. I noticed that after I surpassed 10,000 Instagram followers I started getting more deals and offers from brands but you can definitely start sooner than that. But simply saying that you want more brand awareness or engagement out of it, isn’t going to cut it. Of course, one of the easiest ways to pitch brands as a micro influencer is to get help from someone with experience. This is a way of you promoting yourself. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. There are some definite red flags for me when brands reach out and want to work together and I’d love to do a longer post on this at some point but in general any brand that tries to send you exact word-for-word copy for an Instagram caption, that calls you “dear” or just uses your Instagram handle in an email, or brands that want you to be ambassadors before you’ve even tried their products are all ones to avoid in my book. Yes, it’s true, bloggers...Read the Post Before you reach out to an influencer, it’s important to know their background. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Brands … 5. As a new blogger or micro influencer, don’t wait around for a brand to reach out, be a go-getter girl! Influencers will ignore messages from random brands, especially when they notice you didn’t put in any effort to check them out before contacting them. This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to … Remember, though, you have to work to get to this position. For blog sites – monthly views, Explain why you’d like to work with them and what you can offer (a blog post + 3 social media shares etc) and pitch any great ideas you have in mind – I’d love to create a post on “how to transition from winter into spring”, Include other top brands you have worked with or links to awesome posts you’ve created. 'marketing@brand.com'. Okay that was a long one! For a micro-minute, I thought I could be a micro-influencer! It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. Reaching Out To Influencers. I would only do this if you have already followed the brand and engaged with their photos. BrandSnob. Instagram is the most popular platform for influencer marketing and has high engagement rates. When you partner, you should confident that the product or service they are offering will be of interest to your audience. You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. Macro-influencer – More than 100,000 followers. Brands are only interested in working with people who influence active audiences. Why working with brands as a micro-influencer is great! Tag ALL the brands too! Being an influencer isn’t about you, it’s about your audience. If they can’t afford a YouTube video maybe you can do some Instagram stories. This makes it necessary for brands to reach out to influencers on Instagram. With a couple of button clicks, brands can reach out to influencers to start the process. Reaching out to brands go to their website and look for a press, contact, or about page. When venturing out to find a promoter for your brand, product or service, your first instinct would be to find the biggest dog with the loudest bark. THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! Even if it’s a huge brand, if you keep tagging them whenever you’re wearing something of theirs, someone on their team will eventually see it. How to introduce yourself When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. However, to ensure that you get the most out of it, you need to partner with the right influencers. It is something of a self-fulfilling requirement that to be an influencer, you need to influence people. For this, you’ll need to work on your online research skills. And finally you can apply to a campaign through an influencer platform. Track results: Measure the results based on the planned KPIs. Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. How to work with micro-influencers And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Brand’s website under ‘contact us’ – any email that says brand collaborations/partnerships, digital marketing, public relations. For all the details on nailing a brand pitch, you can check out my e-book. The easiest way to reach out to brands is by messaging them on Instagram. I’ve done lots of influencer tips and advice on my Instagram stories and on TikTok lately, and last year I recorded this video detailing the ins and outs of brand partnerships but I really haven’t sat down to write this post, the official “I wanna work with brands” post. Reaching out to them is the next important step. I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! Brand’s LinkedIn account – search for anyone under their PR dept. You’ve gotten to the good stuff. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work with is like choosing the right partner. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. ... Micro-influencer – 5,000 to 100,000 followers. So, make sure that your brand is on-brand with their brand before reaching out. They’ll deal directly with the brand which is great but you might get offered a non-negotiable rate. If it’s a curly hair post? Never hurts to try, right? While a macro-influencer can reach more people, it’s likely that the micro-influencer will reach more of the right users. The main reason for this is the high ROI that you can get from it. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. There are three different ways to secure brand collaborations. With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform. Next, when you send a DM through Instagram, users can see a preview of the message. When brands don’t have enough word-of-mouth marketing to be able to leverage user-generated content about them, they’re realizing that rather than creating the content themselves, they can simply reach out to micro influencers to do so on their behalf. This is often smaller brands that can’t pay influencers. There needs to be compatibility and synergy. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. How To Reach Out To Micro-Influencers Often, micro-influencers are searching for opportunities to get paid and grow their platforms, which makes reaching out to them a … Helping you get a running start on building successful partnerships. For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Pitch them a really specific idea and prove that your brand is on-brand with their photos get running! Me in the rise of micro-influencers the many perks of becoming a blogger and/or influencer don’t... To a campaign through an influencer isn’t about you, it’s important to know their background: to... You send a DM through Instagram, users can see a preview of the influencers. 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